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Wild kangaroos, wild places - Consummate Australia


Recent visitor statistics show that Australia’s tourism industry is static if not in decline. The internet has opened the whole world to the discerning traveller and no tourism business can afford to stand on its laurels. At a recent Tourism Futures Conference on the Gold Coast, the 450 delegates contemplated the ‘Topline Issues for Tourism’ and released them in a communiqué (see http://www.tourismfutures.com.au/2008/Communique.pdf).

We match social and consumer trends in tourism

Amongst the upcoming social and consumer trends canvassed was recognition that “Holiday makers are looking for status stories through their travel and experiences – they want to be able to achieve bragging rights and a ‘wow factor’ ...” The Kangaroo Trail Map provides a challenge to see all of Australia’s 50 species of kangaroos and their kind. Like bird twitchers, completing the trail will be an ambition worth bragging about. Those most likely to take a hop along the trail are the baby boomers. The communiqué notes that “Australia’s baby boomers now own 70% of the wealth in Australia, representing a large, travel-ready market. The situation is similar in many other countries and baby boomers are noted as the perfect demographic for Australian tourism product. This market alone has money to travel and, as with the backpacker market, the time available to explore a large and remote country like Australia.” The Kangaroo Trail Map offers a goal to see Australia’s wild places including some offshore islands. This aligns with the recognition in the communiqué that “There is a great opportunity for Australia to use its unique combination of isolation, wildlife and natural assets to promote amazingly different experiences within the safety of a stable, clean, friendly environment. Rather than shying away from the long haul travel it takes to get to here, Australia could promote the vast open spaces and diverse natural heritage. This is quite different to a traditional focus on sun and surf holidays.”

We align with the Australian Government's National Landscapes tourism strategy

The delegates at the Tourism Futures Conference examined product development and recommended “Ongoing investment in developing authentic and innovative products is required to deliver the experiences sought by consumers. Product development should seek to link interest in Australia’s unique nature (especially wildlife and landscapes), traditional indigenous culture, and social trends such as an interest in wellness and ecological sustainability.” There should be a focus on “…coordination and collaboration at the local/regional level to be able to have some influence at the national and international level. Here “local government has an important role in developing the ‘community’ aspect of the visitor experience. “ The Kangaroo Trail Map focuses on the best places to see kangaroos and their kind and most of these are in regional and remote Australia. The gateways are often small regional centres attracting visitors through information centres fostered by local government. Trail hoppers will reward these communities with economic activity generated by following The Kangaroo Trail.

We offer an unparalleled journey of discovery

The Kangaroo Trail Map takes domestic and international visitors on an unparalleled journey of discovery across this vast continent and its' off shore islands. Choose to see the rare Black Wallaroo in Kakadu National Park, Northern Territory; the enchanting Woylie (Brush-tailed Bettong) in Dryandra Woodland, Western Australia; the colourful Yellow-footed Rock Wallaby  in the Flinders Ranges, South Australia; the sleek Whiptail Wallaby in Washpool National Park, New South Wales; the elusive Bennett’s Tree Kangaroo in Cedar Bay National Park, Queensland; the truffle-hunting Long-nosed Potoroo on French Island, Victoria or Cradle Mountain, Tasmania; and the panther-tailed Swamp Wallaby in Mornington Peninsula National Park, Victoria. Our icons are the mighty Red Kangaroo of the Outback where the largest race is found in Sturt National Park, New South Wales; the diminutive Monjon, the smallest of the Rock Wallabies from Prince Regent Nature Reserve in Western Australia; and Gilbert’s Potoroo, back from supposed extinction in Two Peoples Bay Reserve Nature Reserve, Western Australia. If you want colour, try a Purple-necked Rock Wallaby from Boodjamulla National Park or a Red-legged Pademelon from Lamington National Park, Queensland.

Kangaroos in tourism brings in those kangaroo-emblazoned dollars 

As the Tourism Futures Conference identified, the tourism sector needs re-vitalisation and the Australian Government has recognised that Australia’s wild places and fantastically varied landscapes are key attractions. The Kangaroo Trail Map reminds us that these places are populated by unique and fascinating wildlife. In this context, the market for the Kangaroo Trail Map project is the wildlife sector of eco- or responsible tourism - a large segment of a market of some $71.3 billion. Market research by the Sustainable Tourism Cooperative Research Centre (STCRC) has shown that 18.3% of our international tourists are attracted to Australia singularly because of its wildlife with 67.5% of all international tourists wanting to see animals. A $25.2 billion expenditure by these same travellers equates to between $2.7 billion and $5.5 billion of value from tourism with wildlife, especially kangaroos as the most popular fauna. The economics of various studies such as Watchable Wildlife Inc. (USA) and Tourism Research Australia as well as the Australian Bureau of Statistics, backed up by The Australia Institute and the STCRC, support the sustainable value of wildlife viewing. Wildlife tourists consume goods, services, guide books, binoculars, telescopes, video camera equipment and outdoor clothing. Food and accommodation alone employ over 410,589 persons. Then there is petrol, diesel for bus operators, employment to wildlife managers, guides, and general or specialist tourism operators. All are at the high end of the tourism spending pattern. Bird watchers (twitchers) already pay well to see our diverse avi-fauna. We aim to encourage bigger spending in regional and remote Australia as trail hoppers take to road, rail, air and sea to tick the 50 plus macropods we offer on The Kangaroo Trail Map off their life-list. We can even give them the BIG SIX, the six species of large kangaroos which collectively span the country.

We show off Australia

So with our Kangaroo Trail Map in one hand, both domestic and international tourists can plan a trip across Australia to the best places to see some or all of the 50 species and 17 subspecies of macropods. They no longer have to complain that they don’t know where to go to see kangaroos or ferret through obscure fauna lists on national park web sites. The Kangaroo Trail Map will show them the way, at no cost to you and your clients. We hope that you will embrace this innovative way to get people out there to see all of Australia.

Give a free Kangaroo Trail Map to your tourism clients

We therefore welcome the assistance of Visitor Information Centres in distributing the map to your tourism clients.   The Kangaroo Trail Map is supported by this web site for the facts that will fill the experience of seeing wild kangaroos, tree-kangaroos, wallabies, rock-wallabies, hare-wallabies, nailtail wallabies, pademelons, quokkas, potoroos, bettongs and rat-kangaroos. We include a page about where to pick up The Kangaroo Trail Map listing the Visitor Information Centres that stock it. If you have a web site, then this will be included, and such links bring a higher ranking for you amongst search engines.   To restock and obtain further copies of The Kangaroo Trail Map email info@tourism.com.

Disclaimer: The information contained on this website has been prepared by rootourismTM, a wildlife tourism information provider. The information is general only and does not purport to be comprehensive. The currency of the information is at the time of production only. New information and the correction of inaccuracies may be placed on this web site but there is no obligation to do so. The information is not intended to provide or make any recommendation on which you should rely – if you rely on this information then you do so at your own risk. The producers of this website exclude any liability for any error or inaccuracy in, or omissions from, the pages and any loss or damage which you or any other person may suffer. The producers do not necessarily endorse any company, product, service or organisation represented on the website.
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Last modified: 11/23/08